Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

It’s hard to stand out when so many others create content in the same space. A good content marketing plan guides your ...

The annual marketing plan’s reputation isn’t quite as respected. It’s an activity usually faced with dread. However, planning ...

In today’s fast-changing world, data has become the heartbeat of modern marketing. Marketers now rely on numbers, charts, and ...

Those concepts are at the heart of a MarketingProfs Master Class, "A Marketer's Field Guide to Financial Goal Setting and Measurement," kicking off May 11 with expert instructor Samantha Stone. Stone, ...

I was struck by the way many professionals and marketers ranked the importance of their firms' strategic marketing goals. Many professional firms (at least among our study's 377 respondents) have too ...

It’s the kind of purchase worthy of strategy. The concept of “goal-based marketing” is easy to understand. The strategy links the sale of crops or livestock to a goal for your business.

“Understanding the marketing endpoint of the calves will help ... calves born on the range in a blizzard may not survive so our goal in making those matings is to create a calf with adequate ...

There are some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals. Video has become a dominant format for online engagement ...

Create Buyer’s Persona For developing an effective and perfect content marketing plan, businesses should understand and figure out their actual target audience. A clear definition of a public is ...