Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process ...

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that ...

Market segmentation is the process of splitting a business’ target market into different groups. Businesses use these groups to make it easier for them to develop products aimed at certain ...

Without assessing the efficacy of segmentation and engagement efforts, it’s challenging to determine whether resources are being allocated efficiently or if clients are genuinely benefiting. Regular ...

Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing ...