When you do marketing research you can discover a lot of new and creative ideas on how to grow your business or how to ...

A well-planned proposal will ensure you get the most out of your market research activity. Jyotishman Goswami, marketing frontrunner-NCT at De Montfort University provides 10 key steps to ...

• Use AI tools to create a comprehensive marketing strategy based on research findings. • Collaborate and refine this strategic plan internally in coordination with the team.

Market research can be done by the company itself, gathered from outside sources within the same industry, such as trade organizations and publications, or conducted by a third party specializing in ...

Conduct an internal analysis of your business, including goals, target market and competition, to develop a research plan aligned with your strategy. Then, explore data collection methods.

GSA also is offering “market research as a service” to help acquisition teams plan sources sought notices, vendor sessions, and industry outreach.