Market research is when designers and businesses gather important information about the needs and preferences of people who might use their products. They will use this to plan new products or ...

New York, New York-- (Newsfile Corp. - August 7, 2025) - According to recent projections, 80% of supplier-buyer interactions will take place through digital channels in 2025. This redefines how brands ...

Market research leveraging real-time data creates an impact that teams can multiply exponentially through its potential to help organizations identify and address issues, pivot and even change ...

The field of market research has seen paradigm shifts over the years due to forces such as the internet, mobile phones, neural sciences and process automation. Today, generative artificial ...

FAR Part 10—Market Research—is the “playbook” instructing contracting officers exactly when and how to reach out to industry, including small businesses, prior to conducting procurements ...

Generative AI, particularly large language models (LLMs), offers a promising new tool for early-stage market research by simulating customer responses to product concepts. This can allow companies ...

Market research spending has skyrocketed in recent years. In 2008, companies spent an estimated $32 billion; by last year, that reached more than $80 billion.

Kalorama Information, a leading authority in healthcare market research, announces the release of its new report, Cell and Gene Therapy Market Dynamics by Disease Type: Development, Trends, and ...