Durban - Magnum, South Africa's largest hand-held ice cream brand, has backed down on its Seven Deadly Sins advertising campaign in response to pressure from religious groups.

The ice cream brand is tapping new audiences through beauty and music crossovers. Can other consumer-packaged goods brands ...

Magnum UK Brand Manager, Daniel Lythgo, said: “We are beyond excited to finally share this campaign, a first for Magnum and utilising immersive 3D creative at record scale in the UK. 3D OOH felt like ...

If you took the Central line into work this morning you may well have noticed Magnum taking over a train on the line as part of its GBP13m marketing campaign to celebrate the ice cream brand's ...

The Unilever ice cream brand debuted two lovely little animated films at Sydney's Japanese Film Festival. Purveyor of ice cream treats Magnum has created 'Pleasure tales', an anime film series. The ...