Calling all fantasy lovers - there’s a new aesthetic picking up speed just in time for summer: the ethereal girl aesthetic.

Discover the rise of magical girl fashion in 2025, rooted in anime and manga. From Japanese brands, beauty picks to history, K-pop and feminism.

Pink often connects to concepts of femininity, a driving force in many Magical Girl series. This pinkish hue bleeds into ...

Whether you're well-versed in the vibe or just dipping your toe into the trend, we’ve got all the cardigans, mini skirts, and statement accessories you need to style Soft Girl outfits for spring ...

Now we even have the gingerbread girl aesthetic, if that's more your speed!), but these can help get you started on your fashion vibe journey—and planning all those cool aesthetic outfits.

The term “clean girl aesthetic” may have been recently coined ... make up the backbone of essential yet effortless clean girl outfits. What’s more, a lot of your favorite summer 2024 ...

With a delightfully colourful cast rooted in old-school magical girl vibes, it's a welcome change from the usual dark and gritty aesthetic ... in their extravagant outfits, and even the classic ...

From soft girl to indie, niche fashion aesthetics ... And thankfully, dark academia aesthetic outfits are very easy to shop rn. From classic long coats to IG-worthy suiting, this trend will ...

"It's the ultimate outfit for an emo girl who knows what she's doing. Because emo nowadays is all about the contrast between sexy and grunge," says Baltzi. The emo aesthetic is a head-to-toe ...

Japanese tennis superstar Naomi Osaka moved on to the second round of the U.S. Open on Tuesday, wearing a ruffled athletic dress she said is inspired by magical girl ... sees the outfit to connect ...