U.S.-based paint supplier company Axalta has announced Royal Magenta as the Global Automotive Color of the Year 2022. The announcement marks Axalta’s eighth Global Automotive Color of the Year.

Every year, color authority Pantone chooses a Color of the Year, and 2023’s shade is a striking one. Meet Viva Magenta: A hybrid color from the red family that boasts warm and cool undertones.

I suppose if you have $300,000 to spend on a car then you can make it as gaudy as you want to, but that color green screams new money, which to me defeats the purpose of rocking a Bentley.

T-Mobile’s specific form of magenta that it has trademarked for its brand is RAL 4010, a color that is not exactly the same as Lemonade’s, Schreiber said.

Chevrolet says the color, pictured here, will replace Inferno Orange in the 2014 Sonic lineup. The 2014 Chevrolet Sonic may be the latest car to offer magenta, but it's certainly not the first.

Color of the Year 2023: PANTONE 18-1750 Viva Magenta Vibrating with vim and vigor, a shade rooted in nature descending from the red family demonstrating a new signal of strength. https://t.co ...

To determine the best application for this expressive color, Mansion Global asked a group of designers to weigh in. Here’s what they said about Viva Magenta, Pantone’s Color of the Year 2023.