2. Hydrow Hydrow’s Viva Magenta rower. Hydrow This is where fitness meets fashion. The new Hydrow Wave of Colors collection is getting one more shade for 2023: Viva Magenta.

To exemplify the evolution of these trend-setting palettes, Sherwin-Williams chose to organize its 48 trending colors into ...

U.S.-based paint supplier company Axalta has announced Royal Magenta as the Global Automotive Color of the Year 2022. The announcement marks Axalta’s eighth Global Automotive Color of the Year.

In December of last year, the globally acclaimed Pantone Color Institute unveiled its much-anticipated Color of the Year for 2023: Viva Magenta, which is a combination of red, pink and purple.

We first saw Krypton Green worn by the 2017 Chevrolet Camaro 1LE at the 2016 Chicago Auto Show. At the time, Chevrolet was toying with the possibility of putting the color into production.