You know Batman. Now meet Bat-baby doll. The longtime New York City-based Madame Alexander Doll Co. has a refreshed branding strategy in 2015 aimed at moms and girls with new high-end toy ...

For more than 73 years, Madame Alexander dolls have provided enormous pleasure. The small-scale, cherubic-looking dolls, with classic hairdos, pursed lips, large eyes, tiny noses and period attire,… ...