As the ride-hailing company expands across the United States, its flashy--if twee--pink furry mustaches are evolving. Here's the past, present, and future of the brand.

Ride-hailing company Lyft has pulled the pink furry mustache that drivers display on the front of their cars and replaced it with a 5-inch-long pink "glowstache" that goes on the dashboard. SAN ...

The original furry mustache, dubbed the "carstache," dates back to 2010, two years before Lyft came into existence. It was invented by Ethan Eyler.

Lyft will ditch its mustache by the end of the year, retiring the hot-pink logo that helped define its $5.5-billion transportation business, the ride-hailing company announced Tuesday.

Lyft has outgrown its pink mustache. Today, the ride-hail company says it will retire the oversized facial hair logo that has defined the company’s image since 2012 and replace it with a ...

Lyft’s pink mustache has not caused Silas Lindenstein’s car to overheat yet. Photos by Vowel Chu. One of the reasons why Lyft, the app-based transportation company that’s up in arms over ...

SAN FRANCISCO — Lyft is shaving its 'stache. The ride-hailing service announces Tuesday that come December, drivers will begin replacing the company's dash-mounted glowing pink mustache ...

Lyft lovers, kiss that big, fuzzy pink mustache goodbye. The goofy stache strapped to the front of Lyft cars will vanish, and the Glowstache will take its place. “The future is here, and it’s ...

PHILADELPHIA (CNN) -- Lyft's signature mustache didn't survive its latest trip to the barber. The ride-sharing company unveiled a new dashboard device Tuesday that it says will improve the Lyft ...

Ride-hailing service Lyft, the underdog rival to Uber, is getting rid of its iconic pink mustache logo and replacing it with something more useful -- beacons. The light-up beacons, which Lyft ...

Ride-hailing service Lyft, the underdog rival to Uber, is getting rid of its iconic pink mustache logo and replacing it with something more useful -- beacons. The light-up beacons, which Lyft ...

Lyft, the San Francisco ride sharing service known for the pink mustaches attached to participating vehicles, is eyeing Seattle and L.A. as its next cities, TechCrunch reports.