The original furry mustache, dubbed the "carstache," dates back to 2010, two years before Lyft came into existence. It was invented by Ethan Eyler.

Lyft shaves off its pink mustache . by Matt McFarland @mattmcfarland November 15, 2016: 4:00 AM ET . Lyft president talks car-sharing and Trump's effects on tech.

Lyft is rebranding itself and getting rid of its signature fuzzy pink mustache, Wired reports. Drivers typically keep a fuzzy, pink mustache on the front grill of their car or on their car’s ...

Lyft Ditches Its Iconic Pink Mustache to Help You Find Your Ride Faster. The Amp is a two-way beacon that Lyft claims will help riders and drivers find each other faster and more easily than ever.

Lyft Goodbye, mustache. The device marks a big departure from the furry pink mustaches that adorned Lyft vehicles when the company started four years ago, and some of the company's top executives ...

Lyft Lyft's creative director Jesse McMillin, who was hired last year, was also tasked to help come up with the redesign.He knows how polarizing Lyft's fuzzy, pink mustache was.

Lyft’s trademark mustaches are being replaced by miniature interior ones, ... The whimsical pink mustaches became a common sight on cars on the streets of San Francisco beginning in 2012, ...

Lyft's fuzzy pink mustaches were an effective marketing tool in the early days of ride hailing. Now the company is turning the ornament, which had migrated from car hoods to driver dashboards, ...

Behind the Pink Mustache: Inside Lyft HQ. This moment demands more than headlines. In a time of noise, confusion, and spin, we’re committed to clarity, truth, and depth — even when it’s hard.

Lyft has outgrown its pink mustache. Today, the ride-hail company says it will retire the oversized facial hair logo that has defined the company’s image since 2012 and replace it with a ...

It's time to shave the mustache. On Tuesday, Lyft is ditching its familiar pink mustache logo in favor of a more streamlined look. And the ride-hailing company is equipping its drivers with a ...