So yes, you can design the crack cocaine of content. But a better business strategy might be to stop thinking of your customers as “users” and think of them as an audience instead. A user will chase a ...

Here are three ways to create brand experiences that foster an emotional connection and encourage word of mouth: 1. Provide an experience beyond the conversion.

Without it, they risk disappearing into a sea of corporate jargon. Simply put, strategic-led brand design has the power to clarify how financial services can make life better.

According to a recent survey by digital business solutions provider Huzzah Media, repeat customers and word-of-mouth referrals are the best sources of revenue for 80 percent of small businesses.

The customer satisfaction analytics firm ForeSee Monday announced the Word of Mouth Index, intended as a successor to the Net Promoter Score as the de facto standard for measuring customer loyalty.