Shortcuts to top-tier loyalty status can boost revenue and attract new customers, but they can also damage the brand's reputation with existing loyal customers.

Airlines offer shortcuts to elite status. Does this affect their connection with their customers? What can other brands learn from airline and cruise loyalty programs?

That limits the airline's ability to depend solely on conventional frequent flyer program models that work based on ...

Carnival Cruise Line continues to update rules and regulations. The cruise line was recently applauded for making a needed ...

British Airways is attempting to regain control of the narrative. Improved customer messaging and additional status ...

British Airways (BA) has announced significant revisions to its loyalty programme, ‘The Club’, following unhappy feedback from customers.

British Airways has made tweaks to its loyalty program, just over a month after an overhaul that triggered a storm of ...

BRITISH AIRWAYS has backtracked on some of the controversial changes to its loyalty programme, that were introduced after ...

British Airways is backtracking on controversial reforms to its frequent flyer loyalty programme, the BA Club, to make it easier to earn coveted bronze, silver and gold status. The move comes ...