Can Airlines Really Survive Without Loyalty Programs?
That limits the airline's ability to depend solely on conventional frequent flyer program models that work based on ...
Status For Sale: How One Airline Offers Elite Status For Cash
Airlines offer shortcuts to elite status. Does this affect their connection with their customers? What can other brands learn from airline and cruise loyalty programs?
British Airways backtracks on controversial loyalty overhaul – here’s how to secure gold status
British Airways is backtracking on controversial reforms to its frequent flyer loyalty programme, the BA Club, to make it ...
Status For Sale: Cruise Lines Offer Shortcuts To Elite Loyalty Perks
Shortcuts to top-tier loyalty status can boost revenue and attract new customers, but they can also damage the brand's ...
British Airways defends loyalty scheme changes
British Airways has insisted changes to its loyalty programme will create a fairer system and are not designed to reduce the ...
The Associated Press on MSN10d
Loyalty tests and MAGA checks: Inside the Trump White House’s intense screening of job-seekers
WASHINGTON (AP) — Job-seekers hoping to join the new Trump administration are facing a series of intense loyalty tests, with ...
British Airways forced to defend ‘aggressive’ loyalty scheme changes
British Airways has defended changes to its loyalty programme, insisting the move towards a spending-based system will create ...
The lucrative business of airline loyalty schemes
By selling points or air miles to third parties, such as banks or credit card companies, airlines forged a hugely valuable ...
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British Airways makes changes to flight loyalty scheme
British Airways is shaking up its flight loyalty scheme including making the name British Airways Club and points based on money spent.