The Ides of March, the anniversary of Julius Caesar's death, makes many people reflect on loyalty. A bust of Caesar is pictured on May 21, 2008 in Arles, France.

Garfield star Tony Wroten Jr. came up with L.O.E. — loyalty over everything — while he was sitting out last basketball season with a knee injury suffered playing football.

Experience is everything. Yet what experiences inspire loyalty remains fluid. Keeping these observations in mind will not guarantee brand success, but it will improve loyalty odds.