4. For those who have low traffic volumes to their website, it’s critical to make sure your ‘visit to consideration’ conversion rate is as high as it can be to protect your traffic. 5.

“We have very low brand awareness with men,” he said. Men’s wear sales make up roughly 20 per cent of Lululemon’s annual revenue of $3.3-billion, and the company plans to double that by 2023.

CEO Calvin McDonald, seen at the company's AGM in Toronto on Thursday, April 25, 2013, said low brand awareness among men represents an opportunity for growth. (Chris Young/Canadian Press) ...

"However, exporters should strive harder to jack up their low brand awareness." [email protected] More articles by this reporter Most Read in Business Top 10 Stories DARKROOM ...

Brand awareness is a shallow metric. It tells you if people recognize your name, but it doesn’t tell you if they care, feel inspired, and want to take action. That’s a huge problem. Just ask ...