Discover how loss aversion affects decision-making and financial behavior in this article. Learn how to overcome its effects ...

In foraging bands, loss was often a life-or-death issue. Hunting was dangerous; an unsuccessful hunt could mean starvation. The emotions of loss, formed in these bands, are still with us.

The Stock Market And Loss Aversion Historically, the stock market has been positive three out of every four years (or 75% of the time). Even on a daily basis, the market is up about 55% of the ...

loss aversion The surprising way to beat the one thing your brain is hardwired to hold you back on We're all hardwired to value something we own twice what it's worth.

Loss aversion is a central element of prospect theory, the dominant theory of decision making under uncertainty for the past four decades, and refers to the overweighting of potential losses relative ...

When done correctly, loss aversion can be a powerful conversion-driver for your brand. Here's how to provide valuable suggested actions instead of fear.

A study, published in the journal Risk Sciences, explores the influence of optimism bias on decision-making in cyber risk management, and introduces a novel model that integrates utility loss ...

Loss aversion in our romantic decisions can therefore mean avoiding to start a relationship because of the fear of regret. To protect ourselves from this fear it would help to get some objective ...