The Longacre opened in 1913, designed by Henry Herts for producer H. H. Frazee. The theatre takes its name from Longacre Square, the area since renamed Times Square in honor of its former tenant ...
From: Photo Coverage: On the Opening Night Red Carpet for THE LIGHTNING THIEF The Longacre Theatre was the place to be last night as the best of Broadway gathered to celebrate an opening night ...
The Longacre, named for Longacre Square (now Times ... After Frazee fell into financial difficulties, the theatre changed hands many times before being sold to Astor Theatre Incorporated, a ...
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