That color choice was very utilitarian since many Holt tractors were used in WW1. But on the nose of those tractors, the original logo was a far cry from the tough, heavy-duty-looking, extra-bold ...

When a company approaches 100 years old, the look and logo of the brand will have undergone a few changes to stay up with the times. That's true of Caterpillar, too, even though it seems like the ...