Logos is a form of rhetoric based on (you got it!) an argument’s underlying logic. Someone using logos clearly lays out their claim, the reasons for the claim, and the facts, figures, and other ...

Logos don’t build loyalty, great experiences do, says Mastercard marketing VP Prateek Sood By Richard Draycott, Associate Editor & VP The Drum February 24, 2025 | 9 min read ...