To celebrate Global Running Day, the Boston Athletic Association unveiled a new logo for the Boston Marathon. We want to know if you like it. The new logo represents the BAA's future-forward goals.

On the occasion of Global Running Day, the Boston Athletic Association is unveiling a revised version of its iconic unicorn logo. B.A.A. officials said the new logo is intended to be a forward ...

Spike, the Boston Marathon unicorn, is getting an upgrade — but some readers say it’s more of a downgrade. The Boston Athletic Association announced June 5 that the logo of the Boston Marathon ...

The Boston Athletic Association has unveiled a new logo for the Boston Marathon, featuring Spike (the marathon's iconic mascot) in a bold new direction. With a historic legacy built on strength ...

The Boston Athletic Association updated the design of the unicorn, named "Spike," in June. That updated logo, which is incorporated into the new medal, is intended to be a forward-facing and ...

The Boston Marathon will have a new look next April, as the Boston Athletic Association announced Wednesday an update to the race’s iconic unicorn logo. In honor of Global Running Day on ...

The Boston Marathon® presented by Bank of America logo. The $509.1 million impact represents the B.A.A.'s operational costs, spending by marathon participants and spectators, and other secondary ...

Runners are disappointed that the new finisher medals feature a large bank logo across the bottom. “This isn’t a turkey trot.” By Scott Cacciola Cathy Connor loves the Boston Marathon. She ...

The Boston Athletic Association updated the design of the unicorn, named "Spike," in June. That updated logo, which is ...

The Bank of America sponsor logo is positioned below it. WCVB is the exclusive broadcast partner of the April 21 Boston Marathon and the Boston Athletic Association. More for You.