Arguably, all of those things are what a solid black O could embody. According to Fortune, the OpenAI leadership thinks the new logo symbolizes “precision, potential and optimism.” ...

For the “feature well,” as we call it, we created a clean canvas to deliver strong, long-form stories—a Fortune signature since our first issue in 1930. But the new logo says it all.

After Hitler's Nazi Party chose the swastika as its official symbol in 1920, it slowly became identified with racial purity, extremism, and totalitarian terror, a long way from its roots as an emblem ...