The new name and logo were unveiled by board chair Norm Beal and executive director Steve Peters. "2014 to 2015 will be a period of growth in leadership and value for the organization," said Beal.

In 2011, AGM launched the first-ever rugged smartphone, Rock V5, and started serving outdoor enthusiasts and workers. Later in 2018, AGM released the best performing rugged smartphone AGM X3.