During its 75-year existence, Dunkin' has featured a variety of logos. Here is every logo the fast food restaurant chain has ...

We all know the power of a good brand character or mascot. When engagement, storytelling, and emotional connection define brand success, characters are becoming just as crucial as typography, logos, ...

Ten classic logos that were scrapped after public backlash. Learn why these changes failed and what brands can do to avoid ...

Xcel Brands Inc. has expanded its brand portfolio with the acquisition of Logo by Lori Goldstein. Terms of the deal between Xcel and designer/stylist Lori Goldstein were not revealed. Xcel’s ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...

We show you a logo and you try to identify the brand. Some logos might be partially hidden, others creatively altered, but one thing is for sure: only sharp eyes and quick minds will ace this ...

In 1926, the logo had a wreath around it and was often seen in colour, but once the brand converted to an all-silver design, it stuck. 4. Lamborghini A powerful machine requires a powerful logo.

Walmart on Monday unveiled a new logo for the first time in nearly two decades, saying the redesign highlights its evolution while also serving as a nod to its past.