Designed to facilitate professional connections, LinkedIn Ads can be one of the best platforms in your marketing arsenal – if you know how to use it. Why should you advertise on LinkedIn?

With over 1 billion users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially ...

LinkedIn's latest video ad tools help B2B marketers capture attention faster, reach decision-makers, and boost brand impact ...

LinkedIn Message Ads offer a powerful way to directly engage with your target audience on a professional platform. By understanding the key components, best practices and performance metrics we ...

The platform has introduced first impression ads, reserved ads, and expanded capabilities for CTV Ads to help B2B marketers ...

B2B Marketer Sentiment Research says 97% of marketers surveyed find video and influencer content to be the most effective ...

On video promotions specifically, LinkedIn says that in-stream Video Ads are seeing 2x the average video completion rate. Clearly, there’s potential there, and LinkedIn has outlined some new ...

leadership and business advice will be the first topics to be covered LinkedIn has announced some changes to its ad revenues with the rebrand of Wire Program to LinkedIn BrandLink, which it says ...