If you buy something through my links, I may earn a commission. I was shopping for some new tops in fun pops of color ...

With beauty brands dropping a wave of pastel launches, lilac has emerged as the true colour of beauty in 2025. But what does ...

Purple certainly isn't a color for the faint hearted, it's a shade that can smell your fear. Here's how to conquer it through ...

Although in this case, the color is very much purple, and shades of purple in all of its delicate prettiness: It's the lilac we are loving upon, a flower that is now peaking at historic garden.

Lilac nails are trending, and it's easy to see why. The dreamy purple shade is simply stunning and can be paired with so many fun designs. See 15 lilac nail ideas inside.

Use a neutral, matte eyeshadow as a base, and then line it with purple. Urban Decay does some really gorgeous slightly iridescent purples in varying tones from really deep to lilac,” she explains.