Personally, as someone with naturally light hair but who periodically has it chemically lightened as well, I’m a fan of purple shampoos. I’ve tried many in search of the one that isn’t ...

The best purple shampoos, according to our testers, include Amika, Kristen Ess, and IGK, and Nexxus. Our picks range in price from $12 to $32 and work for a variety of hair types, including those ...

This shampoo is made with black pigment, so it has a deep, dark hue — but it’s actually key for perfect light blonde and platinum hair. This black pigment may enhance and prolong icy, ashy ...

Per Claire’s recommendation, I swapped my standard purple shampoo for Davines Heart of Glass Silkening Shampoo ($36) and Rich Conditioner ($42), a blue-hued duo that fits Papnikolas’s criteria ...

3.A purple shampoo trio set with shampoo, conditioner, and a hair mask to help keep your platinum, silver, gray, and blonde hair looking salon-fresh by removing yellow and brassy tones.