Two Different Ad Agencies Worked On The Lexus Logo Unlike Honda's bulky, boxy logo, the Lexus symbol consists of curvy thin ...

General Motors rival Lexus is changing its branding approach, forgoing the traditional Lexus logo in favor of spelled-out brand lettering. Lexus’ new branding approach will launch with the 2022 ...

Also, in the near future, Lexus plans to incorporate technologies and advanced infotainment functions that will further enrich our customers’ mobility experience.” In a press release ...

Lexus is about to go for a range-wide change for the rear end of its vehicles. Instead of having the company's logo displayed on the trunk lid or the hatch door, upcoming Lexus models will switch ...

Speaking to Motor Trend about the branding change, Lexus’ General Manager of Product and Consumer Marketing Brian Bolain reportedly said, “We need some way to signify that change is coming to ...

Unlike Honda's bulky, boxy logo, the Lexus symbol consists of curvy thin lines that form an almost cursive L shape surrounded by an oval. Two different third-party ad agencies were responsible ...