Today, I'm customising a PRIME bottle! Which flavour should I do next? Find me there too: IG: @thekauczuk TikTok: @thekauczuk #asmr #shorts #prime #loganpaul #ksi ...

When YouTubers Logan Paul and KSI launched the Prime brand in 2022, demand was so high that a secondary black market formed among UK school children. But the buzz didn't last.

Revenue for Prime — Logan Paul and KSI's energy drink — fell more than 70% in the UK last year. The hype around the once buzzy drink has moderated, the brand said.

Logan Paul put forth an offer for a WWE legend to appear in a PRIME bottle costume at WrestleMania 41. They ultimately turned it down.

Inspired by the success of the likes of KSI and Logan Paul’s PRIME and Mr Beast’s Feastables, Project 30 Ventures will back talent looking to launch their own consumer products.