Great design is a part of the fabric of our resort and community experience.” She added, “It had to be a leaf and it had to honor that heritage but we also wanted to simplify it.” The new logo is an ...

Taking inspiration from military shield patches, Els and artist Jeff Costa – who has designed logos for various sports teams – looked to come up with a fresh identity for the International Team.

According to the city’s web site, the new logo and brand language cost $96,250, which was about 14 percent of the entire three-year cost of redesigning the city’s website.

Great design is a part of the fabric of our resort and community experience.” She added, “It had to be a leaf and it had to honor that heritage but we also wanted to simplify it.” The new logo is an ...