Ad fraud is undermining B2B lead gen through bots, fake data and shady list practices. Here’s how to spot the red flags and ...

A lead-generation ad's purpose is to produce leads for you, not to do the heavy lifting of selling. This is especially true with online ads where space is often extremely limited.

Why Lead-Generation Ads Aren't Always The Best Option • High Costs: Advertising campaigns, especially paid ads, can be expensive.

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles. While Google Ads is common for lead generation, many ...

Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Why we care. Reddit’s new ad format allows advertisers to collect ...

Enter Cognitiv, an advanced AI-powered advertising platform tapped by Arm Candy, Industrious’ agency partner. With Cognitiv’s deep learning capabilities, Industrious achieved remarkable success: CPL ...

Meta has added new lead generation ad tools, artificial intelligence-powered features and customer relationship management (CRM) partnerships across its family of apps, per details shared with ...

Digital marketers always have an eye on metrics—to improve campaign performance and ensure success. And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads ...

Lead Generation Ads on Reddit moved into public beta this week. The ad format integrated with the AI automation platform Zapier to collect "high-quality leads" signaled by opt-in information ...