Multifamily communities move heaven and earth to acquire new-resident leads. However, leads often aren’t thoroughly captured, often falling through the cracks in the lead-management process.

At the heart of successful lead management is the ability to build genuine, long-lasting relationships. Beyond the sale, the process relies on consistency and a deep understanding of our customer ...

SAN FRANCISCO--(BUSINESS WIRE)--Most companies (95.4%) are facing annual revenue loss due to operational issues related to lead lifecycle management, according to new research released today from ...