KPIs related to customer acquisition are important because they determine where to invest more money and how effective marketing budgets are over time. To save your shrinking lead generation pool, you ...

Scaling a business and expanding a customer base always involves the use of practical techniques and approaches to landing ...

Today's lead might not become a customer for weeks or even months, so SQL reports help inform the board's goals and decisions. The amount of new revenue closed may seem a no-brainer of a KPI to ...