The “Lamborghini” name was also excised from below the logo and incorporated into the badge itself, arching above the bull’s tail at the top in all-caps letters.

It’s a big day for people whose passion is graphic design, as Italian supercar maker Lamborghini has just rolled out its first logo refresh in almost 20 years. Don’t worry though, as it’s ...

After over 20 years without change, Automobili Lamborghini has revamped its iconic logo. This redesign is part of a new strategy to align the brand’s visual identity with its core values.

This investment made him one of Italy's richest men, which allowed him to follow his passion, and, in 1963, he opened Automobili Lamborghini with a bull as the company's new logo.

The font for the Lamborghini nameplate was also modernized, remaining all-caps above the bull but moving to a thicker lowercase look (with a capital L) underneath the shield itself.

The font for the Lamborghini nameplate was also modernized, remaining all-caps above the bull but moving to a thicker lowercase look (with a capital L) underneath the shield itself.