The “Lamborghini” name was also excised from below the logo and incorporated into the badge itself, arching above the bull’s tail at the top in all-caps letters.

According to Lamborghini, the new logo is a better representation of the "brave, unexpected, and authentic" values of the brand's mission. Here, take a closer look at this. No, no, even closer.

Lamborghini did not say when its new logo will start appearing on new vehicles, but the continuing refresh of the automaker's lineup will provide several opportunities to introduce it.

Lamborghini unveils new logo for the first time since 1998. Changes include a broader typeface, updated colors, and in some places, the bull existing independently of the shield.

Although most exotic car fans associate Lamborghini with its stampeding bull (gold, on a black background), there have been five different logos associated with the brand since the company’s ...