grandson of Don Julio and co-founder of Lalo Spirits, unveiled High Proof, a limited-edition release of 108 proof (54% ABV) tequila blanco, which expanded the brand’s portfolio from one product.

One of the brand’s founders is Eduardo "Lalo" González, the grandson of Mexican spirits legend Don Julio González. (It’s a name almost anyone who’s walked past a tequila shelf will recognize.) ...

Diageo, the maker of Don Julio tequila and Crown Royal Canadian whiskey, relied entirely on price increases to weather ...

Stepping into a realm fairly saturated with blanco tequilas like Casamigos, Patrón, and even Don Julio, Lalo Tequila was sure ...

The Tequila industry increasingly looks to the world of fashion, both for inspiration and for premium customers. Recently, I spoke with Karina Sanchez, Don Julio’s Global Brand Ambassador and a ...

If you're a fan of chicken and tequila, you may want to keep reading. Popeyes and Tequila Don Julio announced Tuesday they have teamed up for a "one-of-a-kind culinary mashup" ahead of the ...

Popeyes and Don Julio’s Game Day menu includes tequila-marinated chicken on a concha roll and tequila-infused wings. Available January 31 in select cities and at the New Orleans flagship through ...

The company, which sells Don Julio tequila and Captain Morgan rum, will be less reliant on that strategy if Trump's new tariffs on Mexican and Canadian goods go into effect as proposed early next ...