Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's ...

For the past few months, however, CEO Brian Niccol has been on a mission to “get back to Starbucks,” as he says, and a big ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Starbucks reported a higher than expected revenue rise for the third quarter, with improved demand in China, menu changes and ...

Starbucks orders four-day office return for employees as CEO Brian Niccol keeps remote work perk By Ariel Zilber Published July 14, 2025, 4:25 p.m. ET ...

Starbucks CEO Brian Niccol was promised the ability to work remotely when brought in from Chipotle. Company employees won't have the same luxury in 2026.

Despite mixed financial results, CEO Brian Niccol is confident the coffee chain is on the right path to become a "better ...