It's hard to imagine there are any scenarios where the aesthetics of a uniform worn by a sports team has a tangible impact on ...

Yet, for all the fanfare that erupted following Los Angeles' epic trade deadline, the decision that made the most impact on ...

Kilty Cleary is a Los Angeles-based media and marketing pro with 18+ years of experience. He's worked with top brands like Sporting News and Sports Illustrated, building key partnerships and ...

as Lakers fans can already purchase a Luka Dončić jersey. The star player will keep his jersey number, 77, which he has worn with the Mavericks and the Slovenian national basketball team.

On Instagram, the team shared three photos of Doncic wearing his Lakers jersey and donning No. 77. "First time in the gold armor," the Lakers wrote in the caption of the post, along with a yellow ...

The model gushed over the All-NBA point guard on Tuesday when he was photographed holding up his No. 77 Lakers jersey ... James on the bench before an NBA basketball game against the Los Angeles ...

Los Angeles' City Edition kits, better known as the "Lake Show" jerseys, represent a reimagined version of the classic Lakers look we ... world-class show that wins basketball games on the ...

The first opportunity to buy the brand new Luka Doncic Lakers jersey is finally available…while supplies last. Just like he did in Dallas, Doncic will wear No. 77 for the Lakers. The jersey ...