Women, they say in a campaign called "For ... when diamond sales were at all-time low and Americans primarily viewed diamond engagement rings as purchases for the very rich. In 1947, De Beers ...

urged women to “just say ‘No!’” when a guy tries wooing them with the underwhelming bijou. “We’ve got to stop letting these men buy us cluster diamond rings,” she encouraged in a ...

Why should women want to end diamond engagement rings? Well first of all, it's your money too, presuming the wedding eventually occurs, and more than that, you're the ones who are silently judged ...

From dazzling diamond rings and rich, on-trend emeralds to rich sapphire tones, engagement ring options can cater to every taste and budget. Some people are choosing to go full contemporary with ...

By 1965, 80 percent of American women had diamond engagement rings. The ring had become a requisite element of betrothal—as well as a very visible demonstration of status. Along the way ...

is seeing more women buy diamonds for themselves, said Josh Makowski, director of sales. “We have women upgrade their engagement rings and buy diamond studs and pendants all day long ...

while engagement rings are worn on the left. What is different is DeBeers' campaign. Unlike other ad campaigns for diamonds, this one, launched in September, is aimed specifically at women ...