(Prior, players wore long-sleeve stiff-collar shirts.) Lacoste’s polo, which revolutionized sports clothing, was emblazoned with his signature croc—the first designer logo in history.

René Lacoste introduced the polo shirt to tennis, and his eponymous brand was the first to feature a logo on all of its clothing ... my first petit piqué in a long time ...

Lacoste which is often associated with classic preppy aesthetics of polo tops, tennis skirts, and sweater vests ether ... A graphic long-sleeve top emblazoned with the phrase “Venus Did It ...

Leading Lacoste ... and sheeny long-sleeve variations of the brand’s canonically preppy polo shirt (along with matching track pants), and cropped knit v-neck cricket sweaters and dresses ...