After 14 years of Catholic school down south in Georgia, I vowed to never wear a polo shirt again. But after a few years of the new Lacoste campaigns, I bought my first petit piqué in a long time ...

(Prior, players wore long-sleeve stiff-collar shirts.) Lacoste’s polo, which revolutionized sports clothing, was emblazoned with his signature croc—the first designer logo in history.

Leading Lacoste’s return is Pelagia ... volumized and sheeny long-sleeve variations of the brand’s canonically preppy polo shirt (along with matching track pants), and cropped knit v-neck ...