The CEO’s dedication to his vision paid off, as his OMG designs won Doll of the Year at the annual Toy Industry Awards in 2020. At the same time, LOL Surprise won Toy of the Year for the third ...

Get a 5-year-old's perspective vs the retail giants LOL Surprise! Dolls are picked to be the most popular toy this season and top of the Christmas wishlist for many Kiwi children. The silly season ...