MILLIONS of customers use Kroger to do their grocery shopping every day. But, some shoppers have just recently realized what’s hiding in the retailer’s revamped logo. The major retailer… ...

Brenda Lawson tried to reconcile her Christian faith with the "rainbow" heart on Kroger's new uniform by covering it with her employee name tag. Co-worker Trudy Rickerd offered to buy her own ...

The Kroger supermarket chain will pay $180,000 to settle a religious discrimination suit from ex-employees who refused to wear a logo they felt resembled a Pride flag.

Their managers at the Conway, Ark., store repeatedly told them the logo wasn’t related to LGBTQ rights and disciplined both employees in 2019 for violating the supermarket’s dress code.

On July 11, Kroger attorneys filed as an exhibit the results of an expert study that showed about one in four people confused the brand logos in a head-to-head comparison.

Thu, November 7th 2019 at 7:52 PM Kroger debuts new logo, slogan as part of rebranding efforts // Courtesy of press release, linked to below TOPICS: Kroger Retailers Retailing Supermarkets ...

Analysis Inside Track: Why a New Logo Gave Kroger Legal Heartburn "This case is proof that you never know how a phrase or a symbol might strike the public," said J. William Manuel, a partner at ...

Lawson, who had worked in Kroger’s deli department since 2011, and Rickerd, as a cashier and file clerk since 2006, requested exemptions from their store manager multiple times in the weeks ...