NHL’s Seattle team unveils ‘Kraken’ name along with logo, jersey designThe Seattle Krakken’s three logos. (Seattle Krakken) Seattle will play in the Pacific Division starting in the 2021 ...

It was in final logo design meetings in 2019 that Kraken founding owner Bonderman, looked at the “S” shaped figure being presented and felt something was missing.

The Metropolitans actually had the word "SEATTLE" within their logo in the 1910s and 1920s. Meanwhile, the Golden Knights didn't have any type of history to draw from like the Kraken did.