TikTok-Viral Jewelry Brand OHTNYC Is Charming K-pop Idols and More Founder Jinsol Woo wants to take the brand to the next level. By Vandana Pawa Photography by Louisiana Mei Gelpi May 20, 2022 ...

But apart from fashion houses, even luxury jewelry brands have been scrambling to sign some of the biggest K-pop stars to front their respective campaigns. There is a huge market for luxury goods in ...