A Korean cosmetic company, Elisha Coy, is promoting its latest line of beauty products by asking people a pretty shocking question. A disturbing ad for the brand's Always Nuddy CC Cream was placed ...

You couldn’t buy better advertising for Korean skincare if you tried. These growth strategies are working. K-beauty is projected to be worth US$13.9-billion by 2027.

One brand that’s set to become an international staple is Too Cool for School, a playful make-up and skincare label that combines an appreciation of art with top quality ingredients. Conceived in New ...

If you’ve ever stepped into a Sephora, Ulta or even your local CVS, you have likely come across K-Beauty products. Known for their sensorial textures, fun packaging and advanced ingredients, K-beau.

Experts and ELLE editors reveal the best Korean makeup brands you should check out today. Skip to main content. 24/7 Help. For premium support please call: 800-290-4726 more ways to ...

More cosmetics firms are embracing AI to boost sales, with global brands such as L’Oréal S.A. and LVMH-owned Sephora using it to tailor products to customers’ needs. Global beauty industry ...

MANILA, Philippines — “K-beauty is one of the most prominent visual manifestations of the Korean Wave,” the book “Hallyu!,” edited by Rosalie Kim, reads. “Evidence of cosmetic usage ...

We drew from our personal experiences as beauty editors and the rich knowledge of our experts to compile this guide to the 12 best Korean skin care brands killing the game today. 1 Best Investment ...

Korean beauty: Brief history, brands to know, latest offerings “K-beauty is one of the most prominent visual manifestations of the Korean Wave,” the book “Hallyu!,” edited by Rosalie Kim, reads.