CHICAGO, April 14, 2025--Today, two of America’s most iconic brands – Kool-Aid and Nike – announce an epic, wall-breaking collab that is sure to mix things up on and off the court ...

The new collab features Nike sneakers in colors inspired by Morant’s favorite Kool-Aid flavors: Blue Raspberry, Cherry, Orange and Lemon-Lime.

Kraft Heinz-owned Kool-Aid will launch a mix-and-match limited-edition flavor pack to coincide with the sneaker debut. It marks the first new product from the almost 100-year-old brand in five years.

HUNTSVILLE, Ala. — With a game as prolific, and a name as iconic, as Alabama cornerback Kool-Aid McKinstry's, you knew it wouldn't be long for some type of merchandising deal to come through ...