The ACMA has directed Kmart Australia to pay $1,303,500 for the breach. The investigation found that the breaches occurred due to a combination of technology, system and procedural failures.

Kmart has launched an integrated campaign to support its February Living range, across PR, social media, digital display, YouTube, radio, Kmart’s e-commerce website and in-store merchandising.

The data reveals that department stores such as Kmart, Target and Big W and Australia’s big supermarkets, Woolworths and Coles, lead the pack when it comes to influencer marketing. Kmart ...

Kmart Australia has been hit with a $1,303,500 fine for sending more than 200,000 marketing emails in breach of Australian spam laws. An investigation by the Australian Communications and Media ...

Australian retailer Kmart has paid ... the Commonwealth Bank of Australia (CBA) was fined more than $3.5 million in June. ACMA found CBA sent more than 61 million marketing emails to customers ...

Source: Instagram/Sarah Magusara Kmart Australia is the country’s top user of influencer marketing, according to a report from Hype Auditor, which found the retailer had 2790 influencer mentions ...