The full PV5 lineup, including additional derivatives and conversion options, will debut at 2025 Kia EV Day on February 24, with an official product reveal set for February 27. Designed by startup Natura Umana, the earbuds offer different AI personas based on the users needs, whether it be a therapist or a fitness trainer.

This disguised prototype was snapped during ongoing winter testing in Europe. While the front end has been shielded from view, it appears largely identical to the van versions of the PV5. Kia’s engineers have hidden the distinctive LED daytime running lights, but the main headlamps positioned lower down on the fascia are visible.

The midsize PV5 is one of several flexible electric vans designed for various commercial applications that Kia calls its Platform Beyond Vehicles (PBV). They were previewed by concepts at the 2024 Consumer Electronics Show (CES), and much of the styling of those concepts seems to have carried over to the production PV5 variants.