From the Canadian tuxedo at the Grammys to Serena Williams at the Super Bowl to the 'Not Like Us' cover art NFL/FOX He may be the internet's favorite cutie patootie, but Kendrick Lamar is not here ...

An Arkansas couple was trying to sell an old pair of Air Force 1's on eBay last month when the promo image for the shoes ended up as cover art on one of rapper Kendrick Lamar's recent songs.

More viewers tuned into watch Kendrick ... Lamar provided a layered spectacle of cultural and political allusions, encoded in and percolating through propulsive rap, 13 minutes of profound protest ...