At the helm of the new amalgamation of the three brands will be current CEO of Firewire and Slater Designs, Dylan Slater. (No relation to Kelly.) “I believe there’s an extraordinary ...

Outerknown, the clothing company. Slater Designs and a majority interest in Firewire. The Kelly Slater Wave Company, as well. There are probably more, but you get the idea. And now, skincare.